Consumer behavior has changed dramatically ever since the proliferation of the internet and this in turn signals a positive sign of small local businesses. With more than 30 million small businesses in the US, most of them have started to realize the worth of establishing an internet presence. According to Google, 97% of customers rely on the internet to search about local businesses in their area.
Since local businesses have customers present in a particular area, it makes little sense to promote their products and services on a global level unless you plan to expand worldwide. The World Wide Web has a global reach but if you have a local restaurant, retail outlet, or are a doctor, dentist or lawyer providing services to residents in your neighborhood, you might want to consider relying local search engine optimization techniques to get the right customers for your local business website.